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Network Marketing Success: How to Professionally Invite Someone?

by Clare Kelway on April 7, 2013 · 31 comments

Man on the phone prospectingSuccess in Network Marketing is fundamentally made up of four steps – invite, follow up, close and teach.

My experiences

And I am writing about this topic today because I have been really poor at inviting people to take a look at my business. It is still work in progress but since I have been working diligently and determinedly on this step and analyzing my mistakes, my results have changed for the better. I admit I was making some horrible mistakes. Mostly shying away from sharing my business at all – how crazy is that!!

I was so afraid to let people know that I was involved with network marketing (MLM embarrassment). That has been a major stumbling block for me in building momentum in my business.

I was sabotaging any chance of success. It was okay to let others know about my product, but not the business. Do you relate to this? Let me know your experiences in the comments below.

Thankfully that has changed for me over the past few months, and that’s why I am sharing this with you. Because when you get this, I guarantee that your results will change. You will start to find yourself getting people to watch a presentation, or attend a meeting – whatever tool you are using.

Your Opportunity…

And note – this has nothing to do with the company you are involved with or the product. Network marketing success is about skills. Million Dollar Earners could be involved with any company and be successful. However, I absolutely also believe that the company and the opportunity you pick is critical to your success certainly when you are starting out – I will write about that later.

The Invite

So let’s start today with the invitation. How do you professionally invite someone? This is one of the keys that is preventing more people from success in our business.

Firstly whether you are involved in network marketing or not – read on! This can help you with success in your life no matter what you do.

All business involves inviting someone to take a look at something.
And inviting involves communication – right?

It is not what you say but how you say it.

Every business is about making someone else’s life better.

And you have to have this in your heart if you are to succeed.

Not enough people to talk to?

I am sure as you read this – you may be thinking – why are you telling us about the invite – I don’t have enough people to talk to -so knowing how to invite doesn’t apply.

Oh yes it does. We all have unlimited people to talk to and we would be talking to people every day if we weren’t afraid to invite them.
Or we are inviting them but messing it up and they are rejecting our approach?

Remember that the definition of insanity is doing the same thing over and over?
Well, it’s time to change what you are doing.


Communication means to convey or receive information. So it is key to ask yourself if you are conveying what you mean to convey, and is the other person receiving what you want to convey?

Well that can be a challenge and that is why your team in network marketing should have a standard way of communication.

Listen to your team and listen to the people in your organization who are actively and successfully inviting others to presentations.

Do not attempt to re-invent any wheels unless you have consistent success and then you are almost certainly already using the fundamentals. It is often beginners who find the need to re-invent systems and processes. It is a way to distract themselves from doing the work!

You would never run out of leads if you knew what to say to people you meet and how to say it.

Qualities for Inviting People to a Tool

So I learned these top qualities for professionally inviting someone to a tool. And trust me, they work!

When you check this list, you will realize that when you fail any one of these, it will affect your results.

I believe the most important part of our business, is being more interested in other people than yourself.

Stop worrying about the outcome, focus on the needs of the other person and determine whether your opportunity can fulfill their needs.
That is the purpose of our business.

Here are the ten qualities that will change your results

  1. Smile through the invite – show that you are enjoying this process. And if you are not enjoying this, then you are in the wrong business!
  2. Make sure your body doesn’t distract the other person – wear professional clothing and if doing the invite in person, make sure your breath doesn’t smell!
  3. Know what you are talking about – study your opportunity. There is something about “ignorance on fire” but people won’t stay if you don’t know what you are talking about.
  4. Be interested in the other person.
  5. Be focused
  6. Be assertive – be confident in what you are talking about, you should be excited!
  7. Communicate easily – again if you have studied your product, opportunity and company, and you are genuinely excited and passionate about your business, it will be easier to speak about it.
  8. Tell the truth – don’t exaggerate, just be honest and sincere.
  9. Communicate at their level, understand who they are.
  10. Genuinely want to improve their life or make it easier – again this means that you need to know their needs.


Our team has a A-LIFT process – which stands for Attitude, List, Invite, Follow Up and Teach represented by each day of the week – Monday to Friday. And I believe the best way to learn these skills is to repeat them over and over every day. If you are ready to learn more about inviting people to your business, then contact me and I would love to help you.

Equipping You for Success,

Clare Kelway

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About Clare Kelway

Leadership Development Coach, Natural Health Expert and Network Marketing Pro - all avenues lead to personal development - spiritual, mental, emotional and physical personal development and health. When you are growing in all dimensions, you are living a life of purpose and joy. Founder of Kelway Health and Clare Kelway, Clare is also Co-Founder of Follow Your Heart Team - a global leadership team helping ordinary people create extraordinary results. Make It Matter!

Nile June 30, 2013 at 6:41 pm

All of this is great… thank you for sharing. I always say to be proud of what you do and not fear letting others know it. I know that you just don’t want to be ‘in your face’ to others about your business, but eventually they will be curiously as time goes on.
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Raena Lynn June 23, 2013 at 3:28 pm

Hi Clare,

I’m proud of what I do, but when people inquire, they don’t understand the business (no different than not understanding any business) so sometimes I feel a little uncomfortable. It isn’t easy to explain because most people think anything online is automatically MLM.

I agree, with your approach to move forward. The 10 tips are valuable and very useful if you really want to get better results. I think the A-LIFT process is a powerful package of guidelines and by participating daily, you are going to get better and better. This post is proof that you stepped out and invited others to see what you’ve been up to! Thanks for sharing!

Raena Lynn
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Erica Goodstone June 21, 2013 at 11:24 pm

Clare,Good list to help us get started and to stay on track when we might get discouraged. An important piece in network marketing is to first determine if the potential customer or downline distributor has any interest in your product or service and whether they have any need or desire to become a distributor. If you don’t determine that first, you may be wasting your time with someone who is not interested. But there are many others just waiting to be swayed and convinced. That\\\\\\\’s where your skills can best be utilized.Warmly,Dr. Erica
Erica Goodstone recently posted..The Ceiling Collapsed And Success Is ComingMy Profile

Rosemar June 6, 2013 at 5:45 am

Hi Clare ,

You have given excellent sales advice, the first thing is to be confident about what you are offering and think from the perspective of the needs of your customer.Many thanks for sharing your advice Rosemary
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Gene Call May 19, 2013 at 2:13 pm

Clare—great clarity in your writing style–very easy to read and says good stuff!!! Thanks Clare
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Lesly Federici May 19, 2013 at 9:02 am

Hi Clare,
Nice post. The best way to be is always be yourself. People can “smell” ingenuine conversations in an instant. So why try to be something other than what you are. The other is always care about the other person and listen. It’s amazing how few people utilize listening skillss..
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Patricia Gozlan May 19, 2013 at 3:25 am

Hi Clare,
I think it all boils down to mindset.
When we are focused on serving, listening and helping, when we intentionally want to be of service for the others rather than thinking “what is in for me?” we remove ego blocks and naturally the others will ask you what you do and take the steps to get to know you better.
When things are natural, everything becomes possible.
The list of 10 qualities are useful reminders to all of us!

Alan Jenkin May 18, 2013 at 11:35 am


Thanks for sharing that you, too, have difficulty inviting people to look into your business! I tend to believe, when I experience difficulty, that I’m the only one who has the problem – it’s refrehing to now that I’m not alone.

Alan Jenkin recently posted..How To Make Money Writing – Even If You Can’t Write!My Profile

Jessica vanZyl May 17, 2013 at 2:23 am

Hi Clare, I can relate to what your talking about on some level, for some reason it is easier to tell people about a product you know or like or even trying to sell, you can tell them all the benefits and how great it is but then be embarrassed when you ask them to look at your website or to watch your video, sometimes just one positive person can make a difference to how you feel about that. Also if you are giving out a positive vibe people are going to be attracted to you anyway, even if your not positive and happy if you seem that way it usually helps you to feel better in the end and in turn make them feel confident and positive about what you are trying to speak to them about…
I hope that made sense.. =) Kind Regards, Jessica.
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William Amis May 16, 2013 at 9:58 pm

Clare, great support information for all even those thinking about starting their own real business. Which we know there are ways to share anything in life.Everyone always makes to much of sharing something they feel passionate about that may help someone they are speaking or know of. If you see a movie that you loved to watch, it is like so easy to share that experience with just anyone. There is no difference with your business except lots of people join a product line type of sales. They believe hey, this is my business and I sale others products to make a buck. Yet, you have to purchase x amounts just to make back little and call this your business?Yet, when you find something useful in your life and know everyone can benefit. Then you become one who just refers others to something they will need time after time it is not sales. It is something that you have a passion for and know everyone can use it based on it saves time and money. Then you can just be one who normally refers others to something useful and that is worth sharing daily. It is not working for a product company it is your passion being shared and helping massive people. That is a great business of supporting people globally without sales and pressure of when and what to say to sale someones products.Great insight Clare and you have empowered me to pick up my focus. Thanks

Laura May 16, 2013 at 10:17 am

Hi, Clare! So far, I tried networking only with writers. I read their blogs and then ask their friendships on Facebook or Linkedin, also sending a message about how much I liked their article and telling my opinion in that matter. What do you think about this strategy?
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Pearly Quah May 15, 2013 at 1:53 pm

Hi Clare,

Thank you for sharing such an important post. Communication is a must in any businesses as well as in daily lives. Without proper communication, our message will never be delivered accurately. You have also mentioned about listening to your team and the people in the organization which I always find it boils down to communication. When these people are comfortable with you and find that you are concern for them, they will gladly and willingly share their pain with you.

I would say communication skill applies in anything we do on daily basis :-)

Glad that I visit your blog today, Clare ! :-) Thanks again.

Cheers ! :-)
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Willena Flewelling May 12, 2013 at 3:12 am

Being more interested in the other person than I am in myself has benefits for me as well as for the other person. It removes fear, because what is there to fear when I am genuinely interested in the person and simply offering something that might help, with no thought of trying to persuade or make the person take it!

I really like your ten qualities, too. Especially the last one. Again, it means being genuinely interested in the other person and what he or she needs.

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Holly May 12, 2013 at 12:40 am

This is a perfect post for me!! Been there and done most of what you have listed. I am still working with an MLM and some days, I just am not sure if I will do what I need to!! I have some work to do.. this gives me some specifics to work on!! Great post!
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DeAnna Troupe May 11, 2013 at 8:02 pm

What a useful post for network marketers. I love the part about being enthusiastic about the products. I always look at the products before I even think about joining a network marketing company.
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Alan Jenkin May 9, 2013 at 3:23 pm

I can certainly relate to your comment that it’s easier to promote the product than the business, Clare. I believe most new network marketers make that mistake, because they originally joined for the product. After all, if you can’t believe in the product, you can’t promote the business.

As we soon find out, though, it’s easier to switch from business to product than the other way round. If a prospect is not interested in the business he or she may still be interested in the product, so there might still be a chance of enrolling as a customer.

Thanks for a reminder of how to do it – I need all the reminders I can get ;)

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Rachel Lavern May 5, 2013 at 7:23 pm

I like the tips that your provided Clare.

It surprised me to read about being ashamed of MLM involvement. I can see why you were not taking action as the more ashamed, embarrassed or even critical we are of what we are doing, the less likely we are to show up “tomorrow” and take some more action.
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Jupiter Jim April 28, 2013 at 1:22 am

Great tips for inviting people. A lot of people don’t admit to themselves they are embarassed about Network Marketing and that holds them back. If you are not confident in your network marketing opportunity then you need to keep studying more about your company, its products and networking marketing in general. Keep studying and learning and listening to the testimonials until you are convinced you are working in the greatest company and in the greatest industry in the world. Anything short of that will lead to complete failure in this industry because you don’t get paid in network marketing just for showing up like in most jobs!
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Marty Diamond April 27, 2013 at 8:20 pm

Hi Clare

I think the most important step is to get over the fear of inviting. Truth is that the worst thing that will happen is that the other party will not be interested – at first you’ll be so nervous that your 10 step process will just fly out the window – but after a few attempts when you discover that you don’t die and that people are actually pretty receptive to your offer – it becomes easier and then your 10 points will be of real value. Great reminder to all of us – to just get out there and ask. Marty

Lisa April 24, 2013 at 6:35 pm

Hi Clare!
Great post! You really revealed a big reason why people don’t do well with MLM – they are fearful to talk to people about it. Glad you are past that now!
I really relate to your number 10 tip: I find it super important to build relationships with people and learn their needs, wants, and desires. Discovering whether my product, service or opportunity will help solve their problem has been key for me in finding quality people to join my business or be a happy customer :)

Thanks for the insights and have a wonderful week.
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Sarupa Shah April 21, 2013 at 10:30 am

Great post – and a good reminder about processes and practising as the more you get used to do something the easier it becomes…!
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Clint Butler April 19, 2013 at 11:39 pm

There are some great tips here, but there is one statement that you made that really stood out to me. That was your comment on how people are ashamed to tell others that they are involved in an MLM.

These days that three letter acronym is almost like a disease to some. People find out you have and they run away. But the fact of the matter is that we only have ourselves to blame.

I find that most people, not all but most, who get involved in the industry are brought in with the idea that they are going to get rich. That its easy. And that there is little work involved. Unfortunately that could be nothing more from the truth.

Your post highlights that without saying it outright and if more people heard this message MLM would be a disease but rather a cure.
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Lisa April 9, 2013 at 12:52 pm

For me relationship marketing is the BEST way that works great! Nothing else. The more I connect and have genuine relationship with people, the more I get back. The word “genuine” is the key here. Relationships should not be meant for merely driving sales :)

Clare Kelway April 9, 2013 at 3:11 pm

Hi Lisa,
Of course you are right – relationships drive all business. I have found that unless I bring an online connection offline in a real way – phone, skype, hang-out or in person – it is difficult to build a real relationship and the business connection doesn’t last. Genuine is key and that comes back to doing something you love doing. Clare

Michael Shook April 8, 2013 at 8:39 pm

This line right here is so important: “Smile through the invite – show that you are enjoying this process. And if you are not enjoying this, then you are in the wrong business”; especially the part about maybe being in the wrong business.

I am not in network marketing, but I do have a business where I invite people to take a look at it, and it makes such a huge difference when you understand that the purpose of any business is to help people. I see so many people doing the “showing the plan” part the wrong way, almost as if they are embarrassed to tell anyone else what they do; but if people follow along with what you recommend, they are two thirds of the way toward success already.
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Lydia Brown April 8, 2013 at 4:24 pm

Clare I hit this roadblock once it took me a while to get comfortable sharing about my service and then I would just leave out the business part. Wouldn’t even drop a hint. I realized I was uncomfortable with engaging that much with people. My service was easy I just had to give it away not much to say but anything else petrified me. However, the bank account made it real for me because I didn’t have a pay check to fall back on. So I sought out others who could teach me and learned about using FORM and I worked on believing that fear is a liar. It’s a process but what a feeling to overcome barriers that I created that were preventing me from growing my business. Thanks for the post.
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Clare Kelway April 8, 2013 at 10:07 am

Hi Chery, thanks for joining the conversation! Yup – you are right about the lack of willingness to share! how can you possibly expect to succeed when you won’t tell people what you do. That was exactly my experience which speaks volumes for my attitude towards the industry. Thankfully that has changed since I have witnessed and experienced professionalism. Sadly still too much spammy behavior but as long as professionals are prepared to teach and share, hopefully we can help others realize that network marketing is simply the best business model out there – but it is hard work and does take many skills most are unwilling to learn! Have a wonderful week! Clare

Donna Merrill April 7, 2013 at 10:52 pm

You have done an outstanding job on this post. You are keeping it real! And that is the most important thing in communication. I can understand how you felt about telling people about your Network Marketing Business. I dabbled myself in them in the past. I loved the product…I communicated effectively, I got people under me quickly, but always hit a wall. The wall was within me. Truth be told, I got bored! Go figure….

When I realized this wasn’t really my journey, I kept on doing what I know best: teaching people.
I love it!

Weather we are in an MLM, Network, or straight Marketing it all comes down to communicating effectively. I love your list of 10 qualities. I must admit I had to laugh at #2 when you said make sure your breath doesn’t smell!…he he he

Bravo Girl

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Clare Kelway April 8, 2013 at 10:33 am

Hi Donna, thanks for your kind words about my post! You note that you enjoyed the products and as I will write in future posts, that is a critical element to the deal but it is much, much more than a product. You have got to love the process if you are going to crack the NM code. I am so grateful for the changes in my results in network marketing so this article was totally written from my heart and experience as you noted. But communication is king and queen in every aspect of our lives both personal and business. Thanks again for visiting! Clare

Chery April 7, 2013 at 7:40 pm

Great Post Clare! This is a topic that I wrote about not to long ago as well. If someone is not willing to communicate with others about what they do they are not going to make it in this business. After all this is what network marketing is all about.

Also you do need to be passionate about what you do, I know this from personal experience. Of course I did make some money, but I was not happy about what I was doing and this lead me to making quite a few bad choices.

I love these kinds of posts and will share for you.. Great Idea with the A-LIFT Process!! Keep up the good work.. Chery :)

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