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Amega Global closes US Doors!

by Clare Kelway on August 30, 2011 · 18 comments

Amega Global closes US Doors…..

Hearing that Amega Global is closing its US doors tomorrow August 31st is really sad news for the Amega distributors and the network marketing industry although I understand they will be continuing in a different form, possibly a merger!   This news is not surprising given that Sam Adams and Jason Boreyko jumped ship to start their own MLM company in alkaline weight loss products at the beginning of the summer.  Once again, it is the distributor just starting out that loses.

Zero Point Energy?

I was approached by at least a dozen Amega distributors  last year. Given my background in quantum healing and marketing, it is not difficult to understand why they would have thought I would be excited by the Amega wand and zero point energy.  Zero point energy does excite but the marketing opportunity associated with the wand didn’t make any sense at all.

What to Consider in a Network Marketing Opportunity?

When considering a network marketing opportunity, you have to consider the long-term implications of the products and their appeal to people. I felt the wand was interesting but expensive and you had to sell a lot of wands to make any money.   Amega had to encourage you to purchase other products alongside the wand to keep the commissions rolling.

If you have to persuade people to do business in order to create commissions,  you are in trouble. This is the reason I believe in consumable products if they are really category-changing.

Amega Global just didn’t add up for me.

The economy continues to bite ordinary people’s pockets and network marketing is definitely not immune to these tight spending conditions.   Any product needs to be transformational at a level that makes it indispensable.

The Dream of Network Marketing…..

What makes me sad is reading how big players are talking about “moving mountains” with their new venture.  I wish them luck but at what expense to thousands of vulnerable people?   Probably with messages of creating fast freedom from financial debts and lack of quality family time.   Network marketing can truly deliver these messages but not in the time frame suggested by many leaders.  It is a real business that requires dedication, hard work and an element of luck!

Amega was never able to deliver on their promises.

ASEA and Redox Signaling Molecules…

This is  why I work with ASEA and share the scientific breakthrough of redox signaling molecules and their profound benefits for every adult whether wanting to improve the quality of your life or get greater athletic performance and recovery.

For more information on redox signaling molecules, either contact me directly or visit

Be Blessed!

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About Clare Kelway

Leadership Development Coach, Natural Health Expert and Network Marketing Pro - all avenues lead to personal development - spiritual, mental, emotional and physical personal development and health. When you are growing in all dimensions, you are living a life of purpose and joy. Founder of Kelway Health and Clare Kelway, Clare is also Co-Founder of Follow Your Heart Team - a global leadership team helping ordinary people create extraordinary results. Make It Matter!

Jupiter Jim from Thesis Tutorial, Thesis Theme, WordPress Tutorial November 29, 2011 at 7:27 pm


you are so correct about Amega. People are NOT going to buy wands every month. Part of the critical formula for success in network marketing is the monthly auto-ship. Clients need to be billed every single month for a product that they truly want and need. Examples of this are ASEA, Send Out Cards, and the Legal Shield (formerly known as Pre-Paid Legal). Clients are billed every month, so your get commissions every month after selling them on your product or service ONCE! If you have to keep selling wands OR distributorships every month to pay your rent, you are going to be getting real stressed real fast. Selling wands every month to new prospects is just a sales job and no matter how you slice it, sales is tough! So part of the formula for success is a product someone really wants (and hopefully cannot get anywhere but your company) and a monthly bill or autoship for that product or service! If your company doesn’t do that, you probably just gave yourself a real tough sales job. Good luck with that!

Thanks for another great post!

Jupiter Jim

clare November 29, 2011 at 7:57 pm

Hi Jim,
I have received some flack for this article by Amega distributors who are unhappy about what I wrote, I understand Amega is now under new management in the US which is always a bad sign. Anyway, my concerns remain relevant as do yours. In this economy I must say that even auto-ships are a problem for distributors unless they are actively building a business or their product is indispensable. I know that you use a product that you would use whether you were building or not. The same applies to ASEA for me. I build this business because I absolutely want people to learn about this product. That is the essence of a foundational business.

I appreciate your valued input.

Kind regards

Dereck October 17, 2011 at 1:55 pm


News like this is never good for the industry and or the people who poured their time and or effort into the growth of this company.

Hoever, for those who understand the message and know and understand the opportunity, it’s an important lesson to learn now for the future.

I’m glad you’re with a great company like Asea, awesome!

Dereck recently posted..Market Samurai Review – Keyword Research Marketing SoftwareMy Profile

clare October 18, 2011 at 7:58 am

Hi Derek,
Thanks for your valued comment! What do you know of ASEA? I always find that professionals are very skeptical of any MLM deal. However, I am patient and as I continually build trust with people and they see the results we are getting from ASEA, they are turning towards us instead of away from us. There is no doubt that ASEA will become a leader in the MLM industry over time. I teach people that if your product or service can stand up without the MLM model, then you have something worth building!
Have a blessed day!

Theuns October 17, 2011 at 12:36 pm

Hi Clare

I agree with every one it is sad that MLM Company’s do that, and if you are
a new be in the Company or in MLM it just give it a bad name.

I find also a other problem, there is to many MLM Company’s with more or les the
some product at hand all the try to do is to tell you there Comp plan is the best
in the world, and the the old X-Recruiting start all over again.

We must also keep in mind the company own your down-line and if they close down you lost every thing as it happen with Amega, so we must never think nothing will happen think ahead and do some good investment With your MLM Money an if something bad happen you have something to fall back on as a back up plan.

Best Regards
Theuns recently posted..Endurance Sports vs Success in Your BusinessMy Profile

clare October 18, 2011 at 7:59 am

Hi Theuns, yes, you are right there are too many companies with copy-cat products all claiming to have the best one out there! As I said to Derek on this blog, if your product or service can stand up in the open market without the MLM model, then you have a potential winner.

Have a great day.

Cheyenne September 13, 2011 at 2:08 pm

This is not surprising to hear. It seemed Amega was more about promoting wealth than wellness.

Andy Nathan September 2, 2011 at 1:21 pm


That kind of stinks that some of the network marketing companies play with their distributors hopes like this.

Andy Nathan recently posted..WordPress RSS Feed PluginMy Profile

Joyce Edwards September 1, 2011 at 3:01 pm

Although I never heard of the company, I don’t keep my fingers on the pulse of Network Marketing, I do feel for the distributors that are left out. People have to start to treat and act responsibly when it come to building a business. Being an ex-Amway distributor I know the pie-in-the-sky talk that they give to the unknowing newbie.
Joyce Edwards recently posted..News Flash! It’s OK to be Obese!My Profile

alicia from yboggle August 31, 2011 at 5:39 pm

Clare, networkmarketing is my passion, it is the way to go. Thanks for sharing your strategies. You are right , in choosing which company to follow, we have to do some homework. The rest is up to us; learning our products or services and keep getting better and better. Working in ourselves will attract the right business partners. Thanks so much Clare, you are awesome !

Debbie Lattuga August 31, 2011 at 10:00 am

Hi Clare,

It is so important that people do their research before investing in a company. In addition, businesses are closing everywhere, so it’s foolish to think it could never happen to your company.

That’s why people need to develop their own products and services to insure against these type of things.

Thank you for sharing this important reminder.


clare September 1, 2011 at 1:56 pm

Hi Debbie,
I agree with you that people need to create their own products and services. You see all the big players in network marketing online doing just that. They have their own products alongside their network marketing opportunity. This makes common sense. Thanks for raising this point.


Steve Nicholas August 30, 2011 at 10:08 pm

Great post, Clare! You are so right about the need to find something that works. I know that there is a precious metals company that someone who used to be in my upline (the company started to collapse at about the time we both left) sent me recruiting messages for another company that dealt with gold and silver. I’d looked up the company a year earlier and politely declined because of the 80% markup the company made, which struck me as totally unethical. When I pointed this out to tell him why I wasn’t interested (after all, I’d have to pay this 80% markup if I couldn’t ignore my misgivings and recruit others into the business), he insisted that the markup was only about 30%, which is still unethical for that industry, but it’s really amazing what happens when people get seduced by easy promises. I’d rather have a Slight Edge success story that lasts any day of the week.
Steve Nicholas recently posted..Authentic TithingMy Profile

clare September 1, 2011 at 1:59 pm

thanks for your valued input, Steve. 80% markup – wow that is amazing but network marketing and some of the unscrupulous players within it amaze me everyday. It almost drove me to keep away from this industry but I am glad that I persevered and I am now working with incredibly ethical people who have a genuine desire to make a difference.

Be blessed,

Louise Steiner from Social Media Marketing Strategies August 30, 2011 at 6:34 pm

Hi Clare…thank you for this valuable lesson that we as network marketers always need to remember.
Your comment “Probably with messages of creating fast freedom from financial debts and lack of quality family time.” jumped out at me. As you say, network marketing can deliver all of these things, but only with consistent hard work over a period of time. It is the promise of fast and easy riches by some network marketers that gives our industry a poor reputation in many people’s eyes, and I can see why. I believe passionately in the network marketing business model…my only wish is that people would cease making such claims.

clare September 1, 2011 at 2:04 pm

Hi Louise, as long as people make money making fast and furious claims and get away with it, this behavior will continue. It is our responsibility to educate and empower as many people as we can about the pitfalls. In the end, people need to make up their own minds about this industry. I have been burnt several times and yet I have now broken into momentum with a company that is solid and sustainable. I nearly gave up and it was thanks to my sponsor who demonstrated integrity that encouraged me to join up again. I am very grateful for this.

Thanks for your valued comment, Louise.


David Paul August 30, 2011 at 2:30 pm

This is a great message and dose of reality brought about my the downfall of Amega. You nailed it Clare, when you said that is is absolutely essential that network marketers examine an company and a opportunity, to be sure it passes the common sense test, before jumping on the bandwagon.

This is why I am so very passionate about providing real education for network marketers that teach us How to Think…. not what to think. Critical thinking is probably the most valuable skill I can give, and I give it freely.


David H. Paul
the Follow Your Bliss guy
David Paul recently posted..SMART Goals: Myth or Magic?My Profile

clare September 1, 2011 at 2:13 pm

Hi David,
Education, education, education! that is what is boils down to in any industry. unfortunately new network marketers often live an illusion that this is an easy industry that creates easy money. there is no such thing as you and I both know!

Thanks for your valued comment as always!


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